The OCEAN7 AirNautic AN-24M

Touted as the worlds most robust 24 hour watch, OCEAN7 has just released the AirNautic AN24M.

The watch is built around an ETA 6497 manual round movement thats been customized for 24 hours. Around that you’ll find a 44mm steel case that’s been sandblasted then cold carbon hardened to make it four times harder than standard 316 steel.

“All Airnautic watches are designed for active pilots who are hard on their equipment and need a watch that will be flying as long as they will.” says Mitchell Feig, president of OCEAN7.

Calvin Klein Announces 2010 Watch Line

Calvin Klein has just released the prices and details of it’s 2010 line of watches. It seems they’re continuing their tradition of simple yet elegant lines, with a focus on a kind of minimalism that will feel at home when worn with a trim suit or a more casual outfit. The watches range in price from about $170 to $510 and can be purchased at select The Bay stores and independent fine jewelers across Canada.

TAG Heuer “Jack Heuer” Silverstone 150th Anniversary Edition

Bonhams will auction off this unique red Silverstone Calibre 11 Chronograph on December 15 in support of Green International. The Silverstone’s vintage design features a square polished stainless steel case with rounded edges with a red dial and a top-grade perforated alligator strap. The back of the case will also promote Jack Heuer’s signature and a collector’s dream engraving of “Silverstone-Unique Piece 1/1 – Cablibre 11 – 150th Anniversary 1860-2010 – Swiss Made.”

TAG Heuer Meridiist GMT

Accompanying the Tesla Roadster on its globe-spanning Odyssey of Pioneers tour is the new Meridiist GMT communication instrument from Tag Heuer. Available in stainless steel or black PVD, this luxury phone sports 60.5-carat sapphire glass in its two LCD screens and is powered by high-performance software that allows for significantly improved performance and interface. In addition to features like a 2-megapixel camera, built-in modem and Bluetooth, the Meridiist offers a GMT ‘Master Time’ app, which can track two timezones simultaneously while also managing zone perimeters. Available in July.

TW Steel Dario Franchitti Edition

Dutch watchmaker TW Steel has unveiled its collaborative work with racecar driver Dario Franchitti, a high-grade 316L steel timepiece with black PVD-coated screws. This watch blends simple design with Franchitti’s personal racing colours and numbers, with his 2009 IndyCar winning number 10 in red, and his 2007 Indy 500 victory number 27, represented by the 2 and 7 in green on the black dial. The racer’s signature and logo are featured on the case-back, and his last name also appears in blue on the tachymeter ring around the face.

TW Steel names David Coulthard brand ambassador

TW Steel’s latest Global Brand Ambassador is none other than Formula One driver and 13-time Grand Prix champion David Coulthard. The announcement was made today in Monaco, where Coulthard was accompanied by TW Steel executives and made to be the ‘Official Timing Partner’ of Renault F1 Team.

Head of TW Steel’s Global Sponsorship, Harry Gibbings expressed his excitement at having Coulthard’s presence on the oversized watch brand.

“We’re delighted to be partnering with him as he steps back behind the wheel in the DTM Series,” he said. “TW Steel enjoys tremendous representation in Germany and having David onboard will only serve to strengthen the appeal of the brand there and ultimately beyond.”

Coulthard echoed Gibbings’ sentiment, saying it’s a new chapter in his career.

“It’s great to be racing in the DTM Series, I’m enjoying the challenge of something new and exciting and similarly I’m happy to be representing TW Steel as I compete,” he said. “In addition to producing some great watches, they already have an impressive list of ambassadors and I’m delighted they see the value in my profile, both as a sportsman, but also as a representative of TW Steel.”

Concord C1 Haute Joaillerie Chronographe Baguette

This 16.4-carat timepiece from the Swiss watchmaker boasts a total of 208 baguette-cut diamonds, with 32 of those on the dial alone. The white gold case, set with 62 of the diamonds adds a shimmering decor to the outer sides of the watch, as the sapphire crystal glass encases the expected look of a Concord face. An 18K white gold folding clasp fastens the end of the black vulcanized rubber strap, completing the illustrious look of the watch. Available by special order only.

Victorinox Swiss Army Officer’s Chrono

This is a sportier variation of the classic Officer’s collection from Victorinox, with a wide-open three-face dial and rounded stainless steel case. It’s impossible to lose time with its 1/10th of a second, small second, and 30-minute timekeepers located at the two, six, and 10 respectively. Those are also accented by the date window, located at the four. The watch is available in June, with options of black or silver dial, and depending on your choice of dial, the strap can be black rubber or stainless steel.

Victorinox Swiss Army Dive Master 500 Gunmetal Chrono

Victorinox Swiss Army is presenting another ultra-rugged, highly functional timepiece – the Dive Master 500 Gunmetal Chrono. The timepiece can be submerged as deep as 500 metres (hence the “500″ in its name). This chrono version is in keeping with the Swiss-made quartz movement – it’s cased inside a 43 mm stainless steel case with a sleek gunmetal coating. Also include is the triple-coated anti-reflective sapphire crystal cover and black strap for good measure. The Dive Master 500 Gunmetal Chrono will be available starting in June.

Concord C1 EternalGravity

This watch embodies luxury to nth degree. Featuring 403 invisibly set gems for 25.31 carats, the 38-jewel hand-wound timepiece looks nothing short of complete regality. It oscillates at 21,600 vibrations per hour, which can be seen through the transparent back. The case itself is 18-carat white gold set with 227 baguette-cut diamonds, at 20.17 carats. Also boasting a glare-proofed sapphire crystal cover, the sides are mounted with 18-carat white gold crown, set with 26 more baguette-cut diamonds. 100 more of the same diamonds outlay the dial, for an additional 1.4 carats, while 1.88 carats are found n the 34 carnelians also on the watch face. Even the usual black leather alligator strap has an 18-carat white gold folding clasp. It should come as no surprise: This is limited to just one piece worldwide.