About Zenith

Zenith Watch company was founded in Le Locle, Switzerland, in 1865 by watchmaker George Favre-Jacot. It was renamed Zenith in 1911 after the highest point of the path of a star, hence the brand logo. The brand’s accomplishments include creating the world’s first pocket chronograph in 1899; a first prize for watchmaking innovation at the Paris World’s Fair in 1900; the launch of the legendary caliber 135 in 1948, for which the brand claimed several prizes in the Swiss Observatory chronometry competition; the invention of the El Primero, the world’s most precise series-produced movement in 1969, used by several famous brands, including Rolex and Panerai; and the launch of the El Primero Striking 10th, the calibre that measures and displays 1/10th of a second. In 2000, Zenith was acquired by the LVMH Group.