Simon Baker for Longines

by Time&Style Staff

Simon Baker is the epitome of elegance in the new Longines advertising campaign. Longines presents ‘The Longines Master Collection Moon Phases.”

Talented Australian actor, Baker,  is a perfect ambassador for the luxurious watchmaker. Pictured in the advertisement in a three-piece suit and city apartment, the Longines Master Collection Moon Phases timepiece on Baker’s wrist adds refinement to the scene. Along with Baker’s charm, this campaign represents the essence of the company.

Simon Baker defines his idea of elegance by stating that, “Longines’ motto “Elegance is an Attitude” is a way of being – the way you carry yourself and the perception you give off. For me, elegance means being self-confident, being able to feel comfortable in all situations and always being true to yourself. Elegance involves staying curious, keeping one’s self control and above all enjoying life!”

The new watch features a self-winding caliber, has a 42mm diameter, as well as a brown alligator strap, and is subtly decorated with a fine barleycom motif.

Watch the Simon Baker for Longines, here.