After a three-year partnership made exclusively with The Recording Academy in 2010, Gucci Timepieces and Jewelry has successfully launched the Gucci GRAMMY timepiece collection. Inspired by the GRAMMY Awards, these timepieces will benefit the GRAMMY Museum.
Gucci Timepieces and Jewelry is the first partner to help support the GRAMMY Museum assess a Muzak archive that was recently discovered in a warehouse in South Carolina. The archives are said to have included more than 20,000 never-released master recordings of American music dating back to 1934, from jazz to spiritual. This effort will determine the best way to house, digitize and ultimately release the recordings. Gucci’s music and film preservation interests are admirable endeavours that display the brand’s commitment to celebrating the legacy of various forms of art.