The Longines Master Collection Retrograde

In order to honour its 175 years of history, Longines has imagined a timepiece bearing witness to its rich horological heritage and constant striving for elegance: The Longines Master Collection Retrograde. This new watch, enclosing a new automatic mechanical calibre developed especially for Longines, becomes the flagship model of a collection devoted to highlighting the horological traditions of the brand.

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The Essential Watch Wardrobe

Photography by: Robert Watson

You already know about Charvet shirts, you’ve gone to the trouble of finding the right shoes to go with a tux, and you know better than to wear a ski jacket with a suit or to tuck a man bag under your arm. But unless you have three different watches—or more specifically, at least one watch from each of three different categories—you cannot be said to have yet mastered the art of the wardrobe. Allow us to make a few suggestions to set you on the path to full sartorial enlightenment, or at least get you to dinner on time.

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Longines is re-issuing a timepiece that was specially designed for Charles Lindbergh

In 1933 the American aviator Charles Lindbergh set off with his wife on a trip of 47,000 km around the North Atlantic. Having achieved a remarkable technical and human feat in being the first man to fly non-stop across the North Atlantic in his Spirit of St. Louis, Lindbergh wanted to explore possible future air routes across the far north before returning to the USA via Cape Verde and Brazil. The equipment Lindbergh took with him on his long expedition included a wrist chronograph created specially by Longines for this very purpose. Today Longines is re-issuing this exceptional timepiece, known as the Longines Lindbergh’s Atlantic Voyage Watch, as a tribute to the historical feat achieved by this pioneer of the skies.

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Longines PrimaLuna: a new star in the Longines galaxy

A silvery moon on a spring night; a star that glistens reaches its peak and then disappears. A symbol of passing time, living time and the moon that entrances us with its rounded, delicate lines the new Longines PrimaLuna is a tribute to this silvery star. Its soft silhouette is enhanced by the exquisite purity of the dial and the whole is illuminated by a play of sparkling diamonds. Graceful, magical, this is a model that will seduce women who appreciate contemporary, sophisticated elegance.

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