How to Choose Your Next Watch
When selecting a timepiece, there are no shortage of appealing shapes and sizes to choose from. Your suit and shoes don’t do enough to tell people who you are. A man is framed by what he wears—and your style can begin or end on your wrist. A watch resides on your arm as a beacon of taste, personality, and of course success. A timepiece can communicate who you are or merely accent what you already project. Choose a watch with the right shape to fit the man you are (or want to be).
Geometeric Watches
Sitting between square and circle, the geometric case is one of the most “alternative” watch shapes you can find, available as octagons, decagons, or other shapes that eschew the notion of “round.” These are best matched with all manners of non-conservative dress for the design lover. Try one with a strap for formal attire and a bracelet for more casual outfits.
Bulgari Octo Automatic, $9,500 at Bandiera Jewelers; Corum Admiral’s Cup Legend 42 Chronograph, $4,625; Concord C1 Grande date, $7,900; GC-3 Automatic, $1,250.
The small-second and minute counters on the TAG Heuer Calibre 12 are uniquely square. The automatic movement powers a chronograph function that times intervals to 1/8th of a second. It is also water-resistant to 100 metres.
Luxury watch-makers, 
With 150 years of watch-making experience, TAG Heuer has announced the Carrera Mikrograph 1/100th Second Chronograph. Drawing on a patent by Heuer in 1916, the watch uses a piece of historical technology that had once been the official timekeeper of the Olympics. Prior to Heuer’s patent, timepieces could only accurately measure to the nearest 1/5th of a second.
