TAG Heuer Link Smartphone

Luxury watch-makers, Tag Heuer, have recently decided to diversify by coming out with their very own phone. The TAG Heuer Link Smartphone comes wrapped nicely in your choice of rubber, alligator, or leather trim, complete with either a steel, 18k rose gold, or titanium casing. And with a price point of roughly $6,800, the company assures that the phone is just as durable as it is luxurious, with a water-tight, fully air-sealed, shock-resistant body and a screen made of Gorilla Glass. The phone also comes with an Android operating system for you tech-particular enthusiasts out there. With all the animal references, one cannot help but associate a sense of exoticism and luxury with this phone, making it the perfect gadget for those searching for a unique and exclusive accessory. Welcome to the Jungle!

TAG Heuer Introduces the Carrera Mikrograph 1/100th Second Chronograph

With 150 years of watch-making experience, TAG Heuer has announced the Carrera Mikrograph 1/100^th Second Chronograph.  Drawing on a patent by Heuer in 1916, the watch uses a piece of historical technology that had once been the official timekeeper of the Olympics.  Prior to Heuer’s patent, timepieces could only accurately measure to the nearest 1/5^th of a second.

The Mikrograph uses a dual-control system that allows the stopwatch to function without interfering with the watch functions.  Its 1/100^th of a second hand rotates at an astounding one revolution per second.  It also features a chronograph minute counter at 3 o’ clock, a seconds counter at 6 o’ clock, and a permanent second hand at 9 o’clock.

The Carrera Mikrograph is a very impressive timepiece by TAG Heuer and is limited to a production of only 150 worldwide.

TAG Heuer Meridiist GMT

Accompanying the Tesla Roadster on its globe-spanning Odyssey of Pioneers tour is the new Meridiist GMT communication instrument from Tag Heuer. Available in stainless steel or black PVD, this luxury phone sports 60.5-carat sapphire glass in its two LCD screens and is powered by high-performance software that allows for significantly improved performance and interface. In addition to features like a 2-megapixel camera, built-in modem and Bluetooth, the Meridiist offers a GMT ‘Master Time’ app, which can track two timezones simultaneously while also managing zone perimeters. Available in July.

The Essential Watch Wardrobe

Photography by: Robert Watson

You already know about Charvet shirts, you’ve gone to the trouble of finding the right shoes to go with a tux, and you know better than to wear a ski jacket with a suit or to tuck a man bag under your arm. But unless you have three different watches—or more specifically, at least one watch from each of three different categories—you cannot be said to have yet mastered the art of the wardrobe. Allow us to make a few suggestions to set you on the path to full sartorial enlightenment, or at least get you to dinner on time.

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