TW Steel

Into the Blue

by Time&Style Staff

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Blue’s popularity waxes and wanes among the world’s top watchmakers, and this year it’s back in vogue once again, with some of our favourite brands offering pieces to match the sky, the sea or your favourite pinstriped suit. Hermès has recently released a blue version of their nautical Clipper, which has a striking blue dial and matching rubber strap set on a durable steel and titanium case. (Hermès Clipper, $6,900)
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TW Steel Gears Up with the Yamaha Factory Racing Collection

by Time&Style Staff
TW Steel 3With its rich pedigree of sports-inspired watches, TW Steel has added four racing-themed models into its “Big in Oversized Watches” family. Boasting two Tech and two Pilot styles, the four watches proudly display the company’s reputable design aesthetic while at the same time infusing the very brand DNA and racing history of Yamaha Factory Racing and its current YZR-M1 bike into each piece. more…

Size Matters For TW Steel

by Carol Besler


Jordy Cobelens—, the 29-year-old CEO of TW Steel—, represents the future of the watch industry. A lofty statement, perhaps, but iIn the age of Blackberrys and iPphones, Cobelenshe instinctively knows well that watches are no longer about telling time, no matter how fancy the movement or how plentiful the functions. It’s about style. In fact, he loves the fact that at night, say, in a nightclub, it’s too dark to read the time on the dial of the blacked-out Canteen model from the CEO (Collection ExtraOrdinary) collection. “I just love the cool black dial,” he says, adding, “it’s our best seller.” The design philosophy of TW Steel can be summed up in one word: size. The oversized look has become the brand’s trademark, with case widths ranginge from 37mm to 50mm. Another distinguishing characteristic of the line is stainless steel: TW Steel stands for “the watch in steel,” even though the latest high-tech materials, including titanium and PVD, are also used. Several of the watches also feature an outsized crown protector, called the “Canteen Style” which both protects the crown and, in keeping with the brand’s philosophy, serves as a design element.

Cobelens created the TW Steel watch brand with his father, Tom, a veteran of the watch industry who distributed Swiss brands in their native Holland. Cobelens junior stopped in Toronto recently to host a cocktail reception as part of an ongoing world tour to promote the brand. TW Steel is carried in 5,000 stores worldwide (120 in Canada), and Cobelens travels constantly to host events and launch products and open new stores. “You have to be in touch with your markets,” he says.

Although the watches are more about style than time, that’s is not to say the Cobelens have scrimped on the movements. The brand uses top-grade Swiss (ETA, Ronda) and Japanese (Miyota) quartz and automatic movements. Miyota, a division of Citizen, the giant Japanese watch and movement maker, has recently introduced a new, multi-function automatic mechanical movement, caliber 9100, that TW Steel uses in the Multi-Function Diver. Functions include hours, minutes, day, date, month, power-reserve indicator and 24-hour scale. The watch is priced at an amazing $1,400 (approximately). “We are about offering value for the price,” says Cobelens, who says the price range for TW Steel is in the $600 to $1,500 range.

TW Steel names David Coulthard brand ambassador

by Time&Style Staff

TW Steel’s latest Global Brand Ambassador is none other than Formula One driver and 13-time Grand Prix champion David Coulthard. The announcement was made today in Monaco, where Coulthard was accompanied by TW Steel executives and made to be the ‘Official Timing Partner’ of Renault F1 Team.

Head of TW Steel’s Global Sponsorship, Harry Gibbings expressed his excitement at having Coulthard’s presence on the oversized watch brand.

“We’re delighted to be partnering with him as he steps back behind the wheel in the DTM Series,” he said. “TW Steel enjoys tremendous representation in Germany and having David onboard will only serve to strengthen the appeal of the brand there and ultimately beyond.”

Coulthard echoed Gibbings’ sentiment, saying it’s a new chapter in his career.

“It’s great to be racing in the DTM Series, I’m enjoying the challenge of something new and exciting and similarly I’m happy to be representing TW Steel as I compete,” he said. “In addition to producing some great watches, they already have an impressive list of ambassadors and I’m delighted they see the value in my profile, both as a sportsman, but also as a representative of TW Steel.”