TW Steel’s latest Global Brand Ambassador is none other than Formula One driver and 13-time Grand Prix champion David Coulthard. The announcement was made today in Monaco, where Coulthard was accompanied by TW Steel executives and made to be the ‘Official Timing Partner’ of Renault F1 Team.
Head of TW Steel’s Global Sponsorship, Harry Gibbings expressed his excitement at having Coulthard’s presence on the oversized watch brand.
“We’re delighted to be partnering with him as he steps back behind the wheel in the DTM Series,” he said. “TW Steel enjoys tremendous representation in Germany and having David onboard will only serve to strengthen the appeal of the brand there and ultimately beyond.”
Coulthard echoed Gibbings’ sentiment, saying it’s a new chapter in his career.
“It’s great to be racing in the DTM Series, I’m enjoying the challenge of something new and exciting and similarly I’m happy to be representing TW Steel as I compete,” he said. “In addition to producing some great watches, they already have an impressive list of ambassadors and I’m delighted they see the value in my profile, both as a sportsman, but also as a representative of TW Steel.”